It all starts with words. Every concept, website, ad, script, blog, proposal, announcement. You name it. If an idea needs communicating, it's written down first. The idea, the creative brief, the rough outline. And if you're trying to convince, sell, inform or persuade someone, you'd better be able to grab their attention and hold it, or risk losing it...maybe for good. And when it comes to writing, we know what to say, and how to say it. Because that's where it all begins. We call it Perception Engineering.