We were asked by After The Fire Construction, a Seattle-based general contractor that specializes in fire and disaster recovery services, to revamp the company's overall brand. The identity we developed is anchored by the image of a house which had been destroyed by fire, gradually restored to wholeness. The colors of the text, blue and grey, evoke the hues of smoke between the quenching of water. Instantly recognizable, the client loved it. So do his customers.